The work, and what it did.
A closer look at campaigns we've built end-to-end — the brief, the creative call, and the numbers that came back.
Launched eBay's new Live shopping feature with a 3-step creator campaign that delivered 6M+ views and helped drive some of the platform's biggest livestreams to date.
Read case→Drove the APAC launch of The Elder Scrolls Online: Season Zero with 8 Australian creators and 16 pieces of content, delivering 4.4M views — 2x target — and ~50,000+ clicks to the Buy Now page.
Read case→One sentence on what the campaign set out to do and the result it delivered.
Read case→Drove awareness for Tropfest's Sydney return and YouTube livestream with 4 creator-led videos that delivered 598k views — 96.64% Australian — and helped fill 35,000+ seats.
Read case→eBay Live
eBay Australia
The challenge
eBay was launching Live - a brand-new shopping feature - and needed audiences to actually understand it, not just see it. The brief: an authentic awareness campaign that explained the premise and amplified its reach at the same time.
Our approach
We built a 3-step campaign around camera-facing creators like Bajo, Walkrman and Bombastic - first educating audiences on what eBay Live was, then showing their favourite creators using it, then hero moments designed to convert curiosity into action.
The outcome
The campaign blew past viewership targets across shortform, generating 6M+ views and helping deliver some of eBay's biggest livestreams on the platform to date. The partnership extended beyond the initial campaign - into eBay's free-to-sell activity, and in-person creator appearances at Collectfest for eBay Live.
“Bajo and Elysa delivered incredible content across this eBay campaign, and your team were a pleasure to work with as always.”
ESO Online
Bethesda Softworks Australia
The challenge
Bethesda needed to drive awareness for The Elder Scrolls Online: Season Zero's APAC launch, reaching both lapsed/returning players and brand-new Australian audiences. Targets were set at 2,180,000+ video views and 60,000-80,000 link clicks to the Buy Now page.
Our approach
Ace activated 8 Australian creators spanning active/returning and brand-new player segments, producing 16 pieces of content across TikTok, Instagram Reels and YouTube — leaning on TikTok for shortform discovery and Instagram Reels for deeper engagement.
The outcome
The campaign delivered 4,415,000 total video views, 2x the original target, and 4,415,000+ impressions/reach, with roughly 50,000+ link clicks to the Buy Now page. TikTok drove 57% of views (2,519,000) and Instagram Reels 42% (1,857,000). Community response was strongest from Norzza's and Jagz & Elmza's audiences, underscoring the value of creators for re-engaging lapsed players.
“Our team absolutely loved the creative content, it's been sent to us so many times!”
Client name
Campaign headline goes here
The challenge
Describe the brief and the problem.
Our approach
Describe how Ace built the campaign.
The outcome
Describe what happened and why it worked.
TropFest 2026
Lumme Co.
The challenge
Tropfest was back. Lumme Co. needed to drive awareness for the in-person Sydney event and its YouTube livestream - and needed the campaign to land almost exclusively with an Australian audience. The Ace team was selected to drive Pop Culture and Gaming audiences to the event.
Our approach
We paired pure entertainment creators with entertainment-adjacent talent to cover Tropfest from every angle — event breakdowns, festival culture, and original short films that captured what the day was actually about. Four pieces of content, one goal: build anticipation before the gates opened.
The outcome
597,413 views from just 4 pieces of content — 96.64% of it Australian. That's 577,339 AU views against a 200K target: nearly 3x benchmark. The content didn't just perform, it converted - helping drive 35,000+ people through the gates on the day, with many more watching at home via YouTube.
“Thanks for the amazing campaign Ace crew! It was great to see it all come together. Great news on the views and engagement.”