At Ace, we're selective about who we work with - and we make no apology for it. We don't partner with gambling, crypto, or any brand that exploits or misleads audiences. Gaming and pop culture creators build real trust with real communities, many of them young and highly engaged. We take that seriously, and so do the brands we choose to align with.

That decision was made from day one, and it hasn't changed. While it means turning down revenue that other agencies would take, we believe the long-term value of getting this right far outweighs the short-term cost of getting it wrong. Creators put their reputation on the line every time they promote a product. Our job is to mitigate that risk by delivering great partnerships.

For brands, working with Ace means working with creators who are properly briefed, contractually protected, and personally invested in delivering results. It means campaigns built on audience trust that took years to earn - and that trust is something we're not willing to trade away for a quick deal.

We're proud of the community our creators at Ace have built and the brands that have chosen to be part of it. That's the standard we hold ourselves to, and it's the standard we'll continue to build on.

- Richard Heath, Founder and Director, Ace Creators